Here is a recap of what happened in the search forums today…
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Microsoft Advertising Launches Health Insurance Ads
Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.
Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] via @sejournal, @gregjarboe
Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] appeared first on Search Engine Journal.
