Google: Smart Internal Linking Can Help Google Trust Your Site More

I found it super interesting to listen to a dialog between a new German startup and Google’s John Mueller. The conversation leads to John Mueller
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Google Ad recommendations can now be applied as experiments

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Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one. Limited functionality. Right now the feature is only available on broad […]

Google: SEO Does Not Cause Visible Problems On Websites

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Google’s John Mueller said on Twitter that he has “never seen a site where that was an issue which caused visible problems with SEO.” I wonder if any of you have. I suspect where SEOs stuff up the pages with content where it causes the page flow to be weird? Maybe some hacked spam SEO causing issues (but that is hacking, not SEO really).