As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.
Last week, Microsoft Bing announced over the course of three days that IndexNow gained support from Duda (a sponsor here), the All In One WordPress plugin and Rank Math SEO Plugin. This brings support for IndexNow to millions of sites, up from well under a million sites using it last time we checked.
Over the past few days the Google search tracking tools, some of them, showed huge spikes in changes in the Google search results. Some did not, many did. The chatter didn’t really match the spikes. So many are asking me if there was an update? I am note sure, I think the tools may have been triggered by some UI changes.