Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …

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Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements …

Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google Search. …

Did you know that Wikipedia has a WikiProject Spam section where it publishes all its link spam reports for all to see? That is basically a list of all those who do link drops on Wikipedia. Long story short, Google …

Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said “Google is listing …

Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it …