Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.
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Google Search Install Mobile App Feature Needs Deep Linking
In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company’s mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph.
6 link building techniques for ecommerce
In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But getting links directly to these pages can be time-consuming for many in-house SEOs. This article covers six effective link building tactics for ecommerce brands today. Image by author using Bing Image Creator Ecommerce link building: Challenges and solutions For ecommerce sites, driving traffic to category, brand […]
LinkedIn launches collaborative articles for users to share insights and advice
LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your reputation and help the community. All those are potentially true – but the big thing to also watch will be “collaboration spam.” I fully expect some people will try to boost […]
