Microsoft announced on the Bing blog that it has made some serious improvements to Bing Image Search over the past few months. Microsoft credits its use of the updated version (V3) of the Aesthetic model for these improvements.

Google confirmed there was an “account outage issue” that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their stats and billing reports.

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility.

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.

This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now. Google said do not remove old news articles from your site for SEO reasons…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had this long delay with Google Search Console but no need to worry…

While I was offline, Google had a super long delay and a bunch of issues with Google Search Console and some of the reporting. Well, now that I am back, it seems to be coming back to normal. In fact, John Mueller of Google said this morning it might come back to normal later today.

Earlier this week, we reported that the automobile industry is upset that Google is showing richer data, without crediting the source, for the automobile retail industry. I asked Danny Sullivan of Google where Google gets this data and he said the company licenses the data.

Chris Elwell has announced that the SMX conferences and events run by the parent company, Third Door Media, will remain virtual through 2022. “Unfortunately, crystal balls and intuition are notoriously unreliable. Predicting market movements has been compared to catching a falling knife… without being cut. That’s the analogy we’re using to guide a return to in-person events,” Elwell said.

Google announced new advertiser pages that can be accessed under the about this ad button in the Google Ads. This works with the advertiser verification program we have been covering for a while and it is now something Google is able to fully showcase.

Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

You often see on product pages or even blog posts, a section for related products or related stories. What if those related links were so dynamic that every time the page load, it loaded a new set of links? Is that bad for Google and your SEO efforts?

The other week we covered how Google’s John Mueller said that changing your website theme or WordPress theme, can impact your rankings. But when will changing your website theme not impact your rankings?