Here is a recap of what happened in the search forums today…

Starting Thursday, September 9, 2021 and going on through even today, September 13th, there has been a lot of chatter and volatility in and around the Google search results. It has not really cooled or calmed down, not yet, at least.

In part one with Dan Shure we followed up on his previous advice around Google core updates and what you can do to improve your site after a core update. In part two…

Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform.

Microsoft Advertising, in addition to the optimization score feature, announced or pre-announced a number of advertising updates. These include disclaimers can now show in your ads, also there are new inline appeals for product ads and vertical-based product ads, plus the company is piloting video ads on the Microsoft Audience Network.

Back in 2008 Google’s Susan Moskwa said that when it comes to showing content to search engines but not all users because of either age verification detection or other requirements, often JavaScript verification is the way to go. The same is true today, according to John Mueller of Google.

Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said “we’re able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns.”

Here is a recap of what happened in the search forums today…

John Mueller from Google posted a reminder or PSA on Twitter this morning saying “having a dedicated page for some seasonal sales events is a good idea for ecommerce sites.” This is advice from July, just a few months ago, that John is repeating today.

Google has now removed the site manager role or user rights level for Google My Business users. Now I see three levels; (1) primary owner, (2) owner and (3) manager. Google sent out emails notifying about the removal of the “site manager” role going away.

Google’s John Mueller said recently on Twitter that when it comes to images, images being unique does not mean the image is higher quality. John said “IMO with images in particular, uniqueness isn’t equivalent to higher quality.”

Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter “if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea.”

This past Saturday, September 4th, there may have been another Google search ranking update. Microsoft Bing launched the content submission API out of beta. Google may automatically remove recipe rich results…

Here is a recap of what happened in the search forums today…

Microsoft announced Microsoft Start, which looks and feels a lot like its own version of Google Discover. Microsoft describes it as a “personalized news feed and collection of informational content provides news from premium publishers, timely updates tailored to your interests, and is available when and where you want it.”