Search News Buzz Video Recap: Google Search Algo Updates, Title Link Doc, Continuous Scroll, Knowledge Panel Updates & More

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency partners.  Let’s dig into the questions – and how to interpret some […]

Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. As explained by founding editor Danny Sullivan, Search Engine Land was created to be: A place where you can keep up with what’s happening in the search space. A community. An entire new world revolving around the important tools of search engines, a world that continues to grow and be […]

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot. […]