Related Posts
Do personas REALLY matter in content marketing?
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively. A persona is incredibly useful because it represents the conglomeration of […]
Recession-ready your marketing strategy with personalized email campaigns by Digital Marketing Depot
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives. Download this guide from Bloomreach and learn how to leverage first-party data to power your email campaigns to drive revenue and increase customer lifetime value. Visit Digital Marketing Depot to download Recession-ready […]
TikTok will start banning political campaign fundraising
TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising. Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously they had allowed that content and faced scrutiny from US lawmakers because of it. As a result, TikTok started banning political advertising in 2019. Request verification. Political accounts can request verification […]
