Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.
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This Google Ads script uses GPT to summarize account performance
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding to get there. I’ll teach you how I engineered the prompt to get a successful result. The script I am sharing uses OpenAI’s GPT to write an account performance summary along […]
Keyword Difficulty: How Do You Measure It? via @sejournal, @benjarriola
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.
Google Featured Snippets Puts Vertical Lines Between Answer & Images
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google added this vertical line.
