Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google Universal Analytics Real Time Reports Now Changed To “In Last 5 Minutes”
Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes.” This is instead of it showing real time analytics for “right now.” It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4?
Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth
Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after hours. If you zoom into Google Ads revenue, it was up about 13.5% and Bing Ads were up about 15%.
