Google Ads had a wide spread bug or glitch where ads were not showing due to a bug with some sort of location targeting setting. There are dozens of complaints about the ad preview tool showing a notice for ads saying “an ad isn’t showing now” due to the “search location doesn’t match this campaign’s location targeting setting.”
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Google Product Search Swipe Through Results and Style Ideas
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Google Ads Outages Impacting Many Advertisers
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Google: Manual Actions Backlogged & Delayed Responses
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