Daily Search Forum Recap: November 5, 2021

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign with a single ad in three easy steps Ideal for self-serve advertisers and quick ad launches Automated Ad Creation: Build and test multiple ad variations on the platform Save time previously […]

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV. Register today for “How CTV Boosts Brand Performance for Search Experts,” presented by MNTN. Click here to view more Search Engine Land webinars. The post Webinar: How CTV can boost […]

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal With New Targeting Technology appeared first on Search Engine Journal.