It turned out to be a busy week because we have a confirmed Google search algorithm update – the November spam update that is rolling out. I posted my monthly Google webmaster report as well…
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“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the Amsive Digital SEO team. Google’s Danny Sullivan thinks it’s an excellent one. As foundational as it may seem, it isn’t uncommon for some practitioners to confuse the basic stages of search and conflate the process entirely. In this article, we’ll get a refresher on how search engines work and go over each stage of the process. Why knowing the difference matters […]
Webinar: How Google paid search automation has changed the game for marketers
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented […]
