Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.
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Daily Search Forum Recap: October 19, 2022
Here is a recap of what happened in the search forums today…
Where should you spend your SEO budget?
Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Google’s search quality team expressed the same, while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. That money is much needed in creating a great website with great […]
New Google Business Profile Web Search Menu Now Rolling Out
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled out, where Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).
