Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.
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How to create long-form content that ranks, gets read and converts
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort. What is long-form content? Most consider long-form content to be over 1,000 words. It’s a content piece that goes in-depth, […]
