Google Has Many Pelotons (Well, Not Pelotons)

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience. Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from […]

There has been a heck of a lot of chatter from the SEO industry over the weekend, starting late Friday, June 10th, and then heating up June 11th and June 12th. Google has been doing this weekend updates for a couple of months now, all going unconfirmed, outside of the product reviews update and the June 2021 core update.

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions are the same, marketers operate in uncharted waters every time it happens. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession. Doing business during a recession Consumers will naturally reduce their spending during economic downtimes and establish more stringent priorities.  When sales decline, businesses begin to reduce expenses, […]