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The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type. Selecting the Focused View objective means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand. Focused View allows TikTok to optimize for two different kinds of engagement: Emotional engagement […]

Veterans Day in the US is November 11 and to celebrate and support past servicemembers, Yelp has just launched three new products for their iOS and Android app. A searchable attribute to help veterans self-identify as veteran-owned on their Yelp pagea $100,000 Veteran Business Fund awarding $10,000 to 10 veteran-owned small businessesA veteran-owned Business Resource Hub Let’s take a look at these new products and features. Helping users find and support veteran-owned businesses Starting today, people can search for and find veteran-owned businesses. Veteran business owners […]

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal. Of note, Instagram: Separated Feed and Stories into two separate sections. Put a heavier emphasis on following its Recommendation and Community […]