Happy Thanksgiving – we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday – yes, the busiest time for online shopping. Prior…
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Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone via @sejournal, @MattGSouthern
Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal.
The Basics of Bandsintown for Artists
How to use Bandsintown’s flexible tools to promote your shows Music fans and frequent show-goers know Bandsintown as a one-stop hub to see when and where their favorite bands are touring. But did you know there’s much more to Bandsintown than just tour dates and ticket links? Like many other music platforms — such as Apple Music and Spotify — Bandsintown allows artists to claim their artist page and customize it with a ton of additional information through a feature called Bandsintown for Artists. And a […]
Why Facebook advertisers should test Performance Max
Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation. That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting. With […]
