Daily Search Forum Recap: December 2, 2021

Google’s John Mueller said on Mastodon that for small and local businesses, “in most cases,” core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn’t usually have CrUX data for the pages on that site, and in those cases, the data is not used.

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (i.e., build it and links will come). Whether you’re a well-known brand or a local SMB, you need to be findable in the SERPs when people are searching for your product, service or expertise. Getting that initial […]

Udit Mhatre is the Senior SEO Manager at DuMont Project…