We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced “spending fluctuations.”
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A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid 46.08% of all query data. As a result, Google on Friday has updated its help document to remove the words that anonymized queries are “very rare.” Google also told us they […]
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Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to do that along with redirects, what and how do you do it? One of the requirements was to make the shutdown smooth and redirect half of the traffic to one website, and the other […]
Google: No One Infected By Untitled Search Spam Issue
Danny Sullivan of Google said that no one was infected by the search spam issue around untitled documents. He said this is a spam issue, not a malware issue and “no one is infected with anything.” Sullivan added that the spam team is already on the issue and things are already improving.


