How To Think More Creatively About PPC via @sejournal, @navahf

Google has released several updates to both the robots.txt documentation and the structured data documentation last Friday. Here is a list of those changes from Google’s site.

Competitive spaces are competitive for a reason.  Money. Mullah. Dinero.  That works in two ways:  Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. They can spend it on hard costs like pushing CPCs through the roof.  Or on soft costs like savvy operators who’re scrappy and ambitious – producing more, better marketing assets to create a competitive moat to keep you out.  Lots of good […]

John Mueller of Google confirmed what most of you SEOs already know, that it can take Google “several months” to understand quality changes that are made to a site. John Mueller said on Twitter “making significant quality changes across a site takes time to be picked up & reflected in search.” “These things often take several months to be reprocessed & reevaluated,” he said.