Google announced that now Google Analytics 4 supports data from Google Search Console. This was something Google has supported with the original Google Analytics since 2011 and now has brought over support for with the new GA4.
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Google Ads API Migrate Your Feed-Based Extensions To Asset-Based Extensions
Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack parameter will be available beginning June 24, 2021.
Your guide to seasonal content marketing
For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are more popular than others. The fitness, healthcare and ecommerce spaces are just a few industries with seasons. If you work in an industry where seasonality is a big factor, then your brand needs to participate. Otherwise, you could be […]
How Google Used MUM In Search For The First Time
Google announced yesterday one of, if not, the first, use case for MUM – Multitask Unified Model – in search. Google did tell us they will let us know when it is being used and here it is. They used it “to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds.”
