As we reported a week ago, we saw a possible Google local search ranking update starting around a week prior to that – well, Google has now confirmed it. Google said on Twitter “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results.”
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In the latest Google SEO office hours, Google said that Google does not trust outbound links from a site they think is spammy. Duy Nguyen from the Google Search Quality team said this at the 35 second mark into the video.
