Ben Fisher notified me that now when you add a new business to Google Business Profiles (formerly Google My Business), Google now by default asks you as part of the verification workflow if you want to do the video verification.
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This day in search marketing history: March 27
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. 50% of the ad clicks that occurred with a Position […]
No Results Found Response Can Lead To Soft 404s In Google Search Console
Did you know that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change.
Google Keyword Planner Tool Not Showing Data
For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing “no data” found responses.
