Image you hire an SEO company for SEO services and they email you the links they acquired for you and in that report it shows a link from a site you own. But you didn’t sell any links on your sites, so you then realize the SEO company hacked your other site to get that link for you.
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Microsoft Ads in 2023: Key areas to leverage, test and optimize
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend. And it’s made some of us wonder if it’s time to reconsider a long-time little sibling of the paid search world, Microsoft Advertising. In late 2022, […]
