Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said not all sites must be an authority to rank, well… …

Today is the first day of Winter in the Northern Hemisphere and for it, Google has this hedgehog walking through the snow. But did you know the hedgehog’s sibling is also in the Southern Hemisphere walking through the beaches with …

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Google’s John Mueller said in a video hangout the other day that not all websites need to be an authority. He said there are tons of small websites that just try to sell something, something small, not in a competitive …

If you have a lot of links to your site, but some of those links are pointing to pages that no longer exist and serve a 404 not found status code – those links technically are not helping or hurting …

Microsoft Bing announced new travel search features including suggested itineraries and inspiration, 360 immersive views, drink and dining information and coupons and deals. This currently is live in the United States. …

Danny Sullivan of Google confirmed that Google won’t show the AMP specific logo for your news articles in the top stories carousel when the searcher is in the beta version of dark mode. Kenichi Suzuki spotted this and posted the …