Starting Thursday, September 9, 2021 and going on through even today, September 13th, there has been a lot of chatter and volatility in and around the Google search results. It has not really cooled or calmed down, not yet, at least.
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than what he’s expressed in the past: “When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always […]
Google is testing displaying web stories in place of YouTube videos for searches on NFL games. Personally, I still see the YouTube videos but some folks, like NFL enthusiast Mordy Oberstein, is seeing Web Stories instead of YouTube videos.