Happy holidays and merry Christmas to all of you, hope you are not watching this video on your break but if you are – you clearly love search…

Microsoft Bing announced it launched its Shopify integration by allowing a buy now from Bing Shopping and Bing Search to the Shopify site it is hosted on. Plus, a couple weeks ago, it launched a new Ethical Shopping hub in United Kingdom, which should expand beyond the UK.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Most SEOs say they spend 25% or less of their time focused on link building…

Google has now posted its full Kwanzaa decorations in the Google Search results interface both on desktop and mobile search. Yesterday we saw the Google Christmas decorations, earlier this month the Chanukah decorations and now the Kwanzaa decorations.

For some reason, legal discussions always fascinate me – the nuance in how words are put together, definitions, and the technicality lawyers put into words is just interesting. And of course, you all know I am obsessed with Google and search. So this latest Search Off the Recorded podcast with David Price, the Google Search Product Legal Counsel was pretty interesting for me to listen to.

Google’s John Mueller said a site with 100,000 URLs usually won’t be enough to impact crawl budget. Your site and number of pages should be larger to where you might run into an issue with Google’s crawl budget.

Google’s John Mueller posted a very necessary clarification that Google does not use Google Analytics 4 for ranking purposes. Just like Google said countless times it does not use Google Analytics in its ranking algorithm, so to with the new Google Analytics 4.

Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).

Yesterday, I posted a poll asking what percentage of your time as an SEO is spent doing link building. The Twitter poll has a ton of responses, over X, and it seems like the majority of SEOs spend less than 25% of their time focused directly on link building tasks.

Here is a recap of what happened in the search forums today…

How making (and making money from) your music will change next year. “Unprecedented.” Tired of that word yet? It’s apt though. 2021 (or “2020, Part 2”) was… unprecedented. The music industry had been changing fast, but the pandemic accelerated all kinds of experimentation in 2021: Legacy songwriter catalogs got bought and sold like mad Some platforms started leaning towards more user-centric payment models NFTs captured all the headlines… for a month Livestreaming went from temporary supplement to permanent fixture And so much more Amidst all this experimentation, the independent music sector only grew in strength and market share this year. CD […]

Google said on Tuesday, December 21, 2021 that the December 2021 Google product reviews update is now fully rolled out. Alan Kent from Google shared this news on Twitter after I asked him for an update – he said “the Google product review update is fully rolled out.”

Google has put up its Christmas decorations for the holidays. It includes a few little touches including the family by the tree at the top right corner, the easter egg when you click on the present that takes you to the Santa Tracker and the pagination bar being a string of Christmas lights.

Google’s John Mueller said on Twitter that when it comes to Google Search ranking algorithm updates – there is no need to work on those SEO issues over weekends or the holidays. He said Google’s “algorithms tend to focus more on the long term.” “So it doesn’t really make sense to “urgently” change a site overall for them,” he added.