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Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these professionals and better connect them to consumers with engaging ad experiences, Microsoft Advertising is developing a new ad solution called Professional Service Ads to make these connections more effective than ever.” […]
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The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend. Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. This new ChatGPT-enhanced tool leverages artificial intelligence to bring new levels of efficiency to common yet critical parts of the digital marketing workflow. Here are a few ways your organization may […]
