Our friends at Microsoft Bing released a holiday gift over Christmas, the IndexNow WordPress plugin. If you run your site on WordPress, you can easily click a few buttons to add IndexNow support to your site and get instant indexing from Bing and Yandex.
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Google launched 2 new asset creation and customer acquisition tools
Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns: — AdsLiaison (@adsliaison) February 27, 2023 Create new assets with Google’s AI. Google’s goal is to help advertisers deliver effective ads […]
Performance Max optimization: How to improve your performance
You’ve set up your Performance Max campaigns and maximized the data and insights. Now what? Your primary goal with Performance Max is to enable the algorithm to do its job well. Like most things in life, you get what you give. The AI can perform better if you provide stronger data inputs (data feed + audience signals + creative assets) and outputs (tracking). Machine learning can only make smart choices when we teach it what is valuable to us. This is why it’s super important to […]
