Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think any of this has been rolled out recently but I do think this did roll out in 2021. In short, Google local search results are grouping things more, using more carousels and even offering filters with count labels.
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Google can now automatically create your ad assets
A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad group Keywords in the same ad group How auto-created assets work. If you have access to this new feature, you’ll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. These assets can take the form of entire sentences, phrases, or […]
Google Doodle For Seasonal Holidays
Google has this interesting Christmas looking Doodle on its home page today with the alt tag that says Seasonal Holidays 2021. When you click on it, it goes to a query for [seasonal holidays]. Tonight is Chanukah, so maybe that is why they put up the Christmas decorations logo?
Webinar: 7 ways to keep your customers coming back in 2023 by Cynthia Ramsaran
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC. Click here to view more Search Engine Land webinars. The post Webinar: 7 ways to keep […]


