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In-game ads: why brands should be excited
In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. Video games and ads have […]
The Music Marketing Guide for Indie Musicians
If you’re like a lot of artists, music marketing is that scary thing you’re supposed to do once you’ve finished making the music. You’ve written and recorded a song or album you’re proud of. Now you need to get your existing fans excited, reach new listeners, and find more ways of earning money from your music. Yes, that’s where this whole music marketing thing comes in. If you’re reading this, it’s probably safe to assume you don’t have a fancy management team or big label handling […]
Google: If You Want To Rank For Those Queries Don’t Syndicate Or Republish Content
Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter “if your goal is that only your site ranks for those queries, then syndicating / republishing is a bad idea.”
