As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Danny Goodwin.
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Google Ads errors and issues reported
The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what the issues are or when they’ll be resolved. But keep checking the status dashboard for updates. Why we care. If you’re seeing errors or unexpected issues in your Ads dashboard, be aware that they may be related to this latest issue. Monitor your campaigns closely and be on the lookout for overspending, ad disapprovals, or even suspensions. The post Google […]
Why you should fire clients more often (and how to do it the right way)
All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. It makes sense. You need to keep the lights on and employees fed. But it almost always backfires at least a few times each year. Client A […]
