Google: We Don’t Understand If Content Is Equivalent When In A Different Language

Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.

SearchEngineRoundtable1?d=UCg8P nGCaA | Craig Hordlow SearchEngineRoundtable1?d=yIl2AUoC8zA | Craig Hordlow SearchEngineRoundtable1?d=hl8ANDcrVaY | Craig Hordlow SearchEngineRoundtable1?d=V t1I SPZMU | Craig Hordlow SearchEngineRoundtable1?d=Gu391qSwH A | Craig Hordlow SearchEngineRoundtable1?d=cGdyc7Q 1BI | Craig Hordlow | Craig Hordlow | Craig Hordlow SearchEngineRoundtable1?d=MbsSfiz sEw | Craig Hordlow SearchEngineRoundtable1?d=qj6IDK7rITs | Craig Hordlow