As a reminder, Google Ads will be removing some query data from your search terms report on February 1, 2022. Google warned us of this change in September 2021 and tomorrow is the day where historical query data that was collected prior to September 1, 2020 and does not meet the current thresholds for the search terms report will be removed on February 1, 2022.
Related Posts
This day in search marketing history: March 10
Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts. Google followed up with a longer statement that read, in part: […]
Google Does Not Shuffle Search Results After They Are Loaded
Google’s John Mueller said if you see the Google search results being shuffled around after they are loaded, then it is not Google Search doing that. Google does not “shuffle the search results after they’re loaded,” he said on Twitter.
How to think about brand exclusions for Performance Max
Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Until the announcement of campaign-level brand exclusions earlier this year, you couldn’t go a single day without someone sharing a real example where excluding branded queries would […]
