Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.
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Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.
Google Ads Past Violations Can Limit Your Ads
Shaun Elley posted a screenshot of one of his ads in Google Ads showing a status of “eligible (limited) policy (past violation).” This seems to mean that an ad you once had was disapproved because of a past violation but now that ad is not longer disapproved because Google later decided to no longer disapprove such types of ads.
Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize […]
