Google Ads will consolidate the current advertiser Identity verification and Business operations verification programs under a unified Advertiser verification program to provide a simplified and improved advertiser experience in March 2022.
Related Posts
Google Analytics Bug Results In Unrecoverable Data Loss On October 18th
Google Analytics had a bug that resulted in about an hour of lost data on October 18th. That data is unrecoverable and you should note, maybe with an annotation, that there was a glitch resulting in less data being collected by Google Analytics.
Programming Note: Offline For Passover
This is a programming note that I will be completely offline for the last two days of Passover…
How to avoid 7 mistakes that tank retail Performance Max campaigns
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier. In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes […]
