Google Pillow Swag: Google TV & Chrome

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says. Not new(s). The tool was first introduced in 2019 as Bumper Machine and […]

Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double deckers, large image story with smaller image stories, and more variations.

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. Register today […]