Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
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4 performance PR secrets to boost your search visibility
Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? This article tackles performance PR trade tips that can give you a […]
