Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you’re selling, Google said.

Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google’s Shopping search results.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again…

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two…

As you know, Google has an indexing API to expedite indexing of two content types. It is only designed to work for job postings and live streaming content – that is all. John Mueller of Google was asked if it can hurt if you try to use it for other content types outside of job postings and live stream content and he said no.

It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A-T is important and is in the search ranking algorithm in an indirect way.

In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value that much the newer content when it is found deeper in your pagination set, but please keep reading.

Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search. He also added a side not that in general, Web Stories are hard to optimize for SEO because Web Stories typically have very little textual content.

Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard Shopping campaigns will be going away soon.

Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019. That being said, the short video basically says it is about Google understanding the little words better.

Here is a recap of what happened in the search forums today…

Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the search results pages. It is unusual and I am not sure why Bing is testing it, but they are.

Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happening, so it might be happening now or already happened depending on the roll out timing.

The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google Maps interface.

Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of pages – not individual pages here or there.