Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console crawl stats report is missing some data…

It looks like there is a missing day, a data gap, in the Google Search Console crawl stats report. I am personally missing Tuesday, February 8th crawl data but it seems others are missing February 9th.

On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data.

Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically created extensions and Google’s machine learning showing extensions in a new way.

Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We’ve seen larger sitelinks several months ago, but here it is in virtually the same size as the top part of the ad.

Google’s John Mueller said on Twitter “more content definitely does not mean more traffic.” Meaning, writing more content does not always translate to more traffic, espesially from Google Search.

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two…

Here is a recap of what happened in the search forums today…

There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if you do not add video assets yourself in the performance max campaigns Google will do this for you. These videos are 19 secs long and are very generic. You cannot delete these automatically created videos.”

Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for around a year, but Sunny pointed it out to me on Twitter a few weeks ago.

Google seems to be testing a new ad label on the search ads that is way more noticeable than the normal ad label. This one has the black ad text but it is outlined in a curved green border making the ad label stand out much more than previous ad labels.

A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as low as 10 on the volume chart when digging into keywords.

Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines and media channels. It currently supports Google Ads, Microsoft Advertising, Yahoo! Japan Sponsored Products, Baidu and Yahoo! Gemini.

The Google algorithm ranking tracking tools seems to be having fun, or maybe they are off, I am seeing mixed signals of Google ranking updates. Google is testing a way more visible Google ad label with a green curved border, shocking…