Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.
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Google: Really, Link Exchanges Are Against Our Guidelines
I found a question and answer dialog between an SEO and John Mueller of Google on last Friday’s hangout interesting. The answer to the question for most of you is obvious, exchanging a link for a link is against Google’s guidelines but it seems some may think it is not if they are topically relevant.
Can Google Understand & Rank Inclusive Language In Search
As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?
