Google: Hreflang Does Not Give You A Ranking Boost

Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL that ranks already with the regionally appropriate URL in Google Search.

SearchEngineRoundtable1?d=UCg8P nGCaA | Craig Hordlow SearchEngineRoundtable1?d=yIl2AUoC8zA | Craig Hordlow SearchEngineRoundtable1?d=hl8ANDcrVaY | Craig Hordlow SearchEngineRoundtable1?d=V t1I SPZMU | Craig Hordlow SearchEngineRoundtable1?d=Gu391qSwH A | Craig Hordlow SearchEngineRoundtable1?d=cGdyc7Q 1BI | Craig Hordlow SearchEngineRoundtable1?i=KxN h4Bv794:BoWibrHYSn0:V sGLiPBpWU | Craig Hordlow SearchEngineRoundtable1?i=KxN h4Bv794:BoWibrHYSn0:F7zBnMyn0Lo | Craig Hordlow SearchEngineRoundtable1?d=MbsSfiz sEw | Craig Hordlow SearchEngineRoundtable1?d=qj6IDK7rITs | Craig Hordlow