A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.” I am not sure if this is in addition to the old version or if this is just renaming the old version of this feature.
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Google is now allowing products in all countries to use a single Merchant Center feed
The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed. The old way. Until recently, Merchant Center feeds required users to select a “primary country of sale,” and “additional countries” could then be added later. The “primary country of sale” was the first country selected when you created the feed and would serve as the country the feed was formatted for and directed to. The “additional countries” were […]
Google Ads Responsive Search Ads The New Default Ad Type
Google announced responsive search ads will be the default ad type for Google Search ad campaigns in Google Ads. Google said the expanded text ads can still be created if needed. But Google doesn’t think you will need them because they are wicked smart when it comes to machine learning.
This day in search marketing history: January 9
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level. Read all about it […]
