When it comes to the Google page experience update and its metrics, Google may in some cases split up the scores/metrics it has into different sections of your site. It might go by template type, like all category pages, all product pages or it might go by internal linking structure for sections of the site.
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Google Analytics 4 now lets you modify and create events using regular expressions
Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data streams. Just be careful with regex, it can get technical and it is very picky. Why we care. As we approach the deadline for the GA4 migration from UA3, which is […]


