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New Google Search Settings Design
Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings.
Multiple Google Search Console Properties For Same Site Is Okay
It is okay to have multiple properties verified for the same site in Google Search Console. It is not a bad thing, it won’t hurt you, in fact, it might give you more granular data to use if you do. In fact, John Mueller of Google confirmed it is fine to have multiple properties verified for the same site in Google Search Console.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper audience. The algorithm did everything. It was comfortable and easy. At the very beginning, Facebook used to share that information with us and we could learn at the same time as […]
