For the past few days I have been debating if I should cover what may have been a Google search ranking update that ticked off on Friday March 11th. There was super unusual update like chatter in the WebmasterWorld forums but the automated tracking tools showed nothing – nada.
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Google: No, Google Search Algorithm Updates Don’t Impact Your Direct Traffic
Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic.
January 2022 Google Webmaster Report
Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We had huge Google ranking volatility most of the past month, we had a confirmed three-week rollout of the December product reviews update, Google confirmed a local update and much more.
New Google Search Algorithm Ranking Fluctuations On December 26th
While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.


