Google Rope Sleep Area

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year.  I’m not just talking about a content calendar, which is one facet of your content strategy. I’m talking about using your audience understanding and your organization’s branding to build a content system […]

Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page.” What’s changing. Google has been showing a video to the right of the search listing when a video […]

Just like Saved By The Bell was great for four seasons in 1989, it didn’t mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn’t mean that since it ranked well or ranks well now, that it will always rank well in the future.