So Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4. Universal Analytics properties will stop processing new hits on July 1, 2023. That means you need to set up GA 4 really soon so you can compare year over year data – GA 3 data won’t migrate to GA 4.
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Google Tends To Not Watch For Scroll Events Or Click To Load More Buttons
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