Vlog #164: David Melamed On Search Spam’s Long Term Search Success & Can Others Compete With Google

Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them.  One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced presentation, I touched on various scenarios that may lead Google to index the content inside an iFrame, while “assigning” that content to its parent URL. The parent URL can, in some instances, rank for content that […]

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.

Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engine.